Brand design for a Lawyer
Customer:
Christina Brutskaya is the founder of a law firm that offers a wide range of legal services to individuals and companies. She is not only an experienced litigator, having handled over 1000 civil and administrative cases in arbitration courts and general jurisdiction courts, but also an accomplished author of books, articles, and seminar materials.
Challenge: Redesign he law firm's brand identity to enhance credibility, increase brand awareness, and foster trust by creating a modern and professional appearance.
Role: UX Research Analysis, Brand Design
Duration: 1 week
Project Type: Rebranding, Logo Design, Branding and research Illustration,
Tools: Adobe Illistrator, Adobe Photoshop
Project
What was done?
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Conducted research on the customer, her clients, and the competition.
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Established the design direction by creating a design brief and a mood board.
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Generated multiple design concepts.
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Refined the most promising concepts.
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Selected the concept that effectively communicated the client's values and brand message.
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Presented the logo proposal to the client, including examples of everyday use.
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Prepared various color and composition variations of the logo.
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Created the brand identity design, including business cards, presentation folders, envelopes, etc.
Customer's preferences and personality:
Christina Brutskaya’s goal was to have a brand that captured her personality, a little conservative and feminine, elegant, but bright and memorable.
During communication and interviews with Kristina, the owner, I notiсed that she is charming, intelligent, extroverted and optimistic, definitely courageous and confident, ambitious, competitive, and like to be the winner. She is achievement orientated and second place is not good enough for her - "All or nothing". Prefers business or classic style in clothing and interior design. She confirmed my assumption and told me, “ I am a very narcissistic person! I like to be the center of attention, I crave attention. I don't like to lose and don't allow it! The most important thing for a lawyer is reputation, the success of a lawyer is based on this. Out of 100 people we serve, maybe 5% will tell their friends about how well their lawyer has done. But if the client is dissatisfied with the cooperation, he will definitely tell everyone around about it. Therefore, I never take on losing cases or where I don't see the result. I have a slogan: “There is no other result but victory!”. I decided so for myself, so I live."
Clients:
Individuals and companies.
Nonprofit Work: supporting victims of domestic violence and at-risk women. Christina provided pro bono consultations, lectures, and legal representation to help them escape abusive situations and challenge unfair decisions related to custody and property division. She actively supported women's shelters.
Color Scheme:
For this project, a classical monochromatic color scheme was chosen, primarily using the color red alongside white, grey, or black. The different shades of grey complemented the red hue and brought it to life. Red was a powerful color that attracted attention, symbolizing excitement, passion, confidence, and action—traits closely aligned with Christina's personality. The color also served as a reminder to clients that their problems needed immediate resolution.
Process:
The logo depicts the Goddess of Justice and was completely created from scratch. Because we used red as our primary color, we tried to avoid complexity. We used simple sans-serif fonts for the information block and tried to make a logo simple and clear, but for Brand Name we used Century Schoolbook (transitional serif typeface designed by Morris Fuller Benton in 1919 for the American Type Founders (ATF) at the request of Ginn & Co., a textbook publisher) to make brand classical and feminine.
Brand Identity Design. Business Cards, Presentation Folder, envelopes, etc.
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