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Brand design and website for a Lawyer

Customer:

Kristina Brutskaya is a founder of a law company who provides a wide range of law services to both individuals and companies. She is an author of books, articles and seminars. Many years of experience, has conducted more than 1000 litigations in civil and administrative cases in arbitration courts and courts of general jurisdiction on the territory of the Russian Federation.

Project Type:

2020 - Rebranding; Social media identity

2013 - Logo Design, Branding and research, UI/UX Design, Web Development (brutskaya.ru), Photography, Retouching, Illustration, Iconography, Сopywriting,  Social media identity

Project

Kristina Brutskaya’s goal was to have a brand that captured her personality, a little conservative and feminine, but bright and memorable. 

What was done?

  1. Researching the client and the competition.

  2. Setting the design direction (through the use of a design brief and a mood board).

  3. Creating many design concepts.

  4. Refining concepts with the most potential.

  5. Choosing the concept that best communicates the client’s values and brand message.

  6. Presenting the logo proposal to the client (with examples of everyday use).

  7. Preparing multiple color and composition variations of the logo.

  8. Active work of the client and a focus group.

 

 

During communication and interviews with Kristina, the owner, I noted that she is charming, intelligent, extroverted and optimistic, defiantly courageous and confident, ambitious, competitive and like to be the winner. She is achievement orientated and second place is not good enough for her - "All or nothing". Prefers business or classic style in clothing and interior design. She confirmed my assumption and even told me, “ I am a very narcissistic person! I like to be the center of attention, I crave attention. I don't like to lose and don't allow it! The most important thing for a lawyer is reputation, the success of a lawyer is based on this. Out of 100 people we serve, maybe 5% will tell their friends about how well their lawyer has done. But if the client is dissatisfied with the cooperation, he will definitely tell everyone around about it.  Therefore, I never take on losing case or where I don't see the result. I have a slogan: “There is no other result but victory!”. I decided so for myself, so I live."


For this project, I desided a classical Monochromatic color scheme, made up of one hue red plus white, grey, or black, which creates a variety of tints, tones, and shades. any shade of grey complements the color red very nicely and really allows it to come alive. Color is used by consumers to distinguish a brand from one another. Red, possibly more than any other color, is extremely powerful and attracts attention. It's meaning is associated with excitement, passion, confidence, and action. This is very close to the personality of the Kristina. This color should also to action remind her clients that they need to solve their problem right now, without any delay.

The logo depicts the Goddess of Justice and was completely created from scratch. Because we used red as our primary color, we tried to avoid complexity. We used simple sans-serif fonts for information block and and tried to make a logo as simple and clear, but classical and feminine.